The Black Tie Report

The Black Tie Report

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The Black Tie Report
The Black Tie Report
The Psychology of Engagement Bait

The Psychology of Engagement Bait

How You're Being Farmed Without Realising It

Leandro Santoro's avatar
Leandro Santoro
May 21, 2025
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The Black Tie Report
The Black Tie Report
The Psychology of Engagement Bait
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Engagement is the currency of modern platforms. Likes, comments, shares, reposts, saves. They all fuel visibility and reach. The more people interact with your post, the more the algorithm favours you.

That’s not news.

But what most users don’t realise is how often they’re being manipulated to serve someone else’s growth, and getting little or nothing in …

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