The Psychology of Engagement Bait

How You're Being Farmed Without Realising It

Engagement is the currency of modern platforms. Likes, comments, shares, reposts, saves. They all fuel visibility and reach. The more people interact with your post, the more the algorithm favours you.

That’s not news.

But what most users don’t realise is how often they’re being manipulated to serve someone else’s growth, and getting little or nothing in …