The Black Tie Report

The Black Tie Report

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The Metrics Trap
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The Metrics Trap

How Obsession With Numbers Is Killing Focus, Creativity, and Growth

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Leandro Santoro
May 06, 2025
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The Black Tie Report
The Black Tie Report
The Metrics Trap
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In the modern business world, measurement has become a religion.

Teams chase clicks, impressions, engagement rates, follower counts, conversion rates, bounce rates, MQLs, SQLs, ROAS, CPL, CAC, and the list keeps growing. Metrics dashboards have become altars where marketers, salespeople, product managers, and executives gather in worship, convinced that …

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