The Bullshit Behind Modern CTAs

How fake "community building" and "support each other" slogans are just another way to farm you.

The Illusion of "Community"

Open any social network today and you will be bombarded with calls to action that pretend to be about you but are only about the person posting.

"Let’s grow together."
"Tag someone who needs to hear this."
"Subscribe, like, comment."

These phrases sound collaborative. They sound positive. They sound like they are building somethin…